This weekend I was watching 5 or 6 episodes of a Showtime reality TV show Gigolos. In one of the episodes I was struck by something that I think will open up insight into your target market. We talk about that today. Next we cover a study about how your memories might not be  your memories or 'false experience effect': A new study published in the Journal of Consumer Research reveals that not only do vivid ads give us false memories related to what we're shown in marketing images, but we are remarkably confident that those memories are true. Long after you watch a commercial picturing a happy family enjoying Nestle cookies around a fire, or laughing on a beach, you may begin to remember those events not as ads, but as real memories of your life. Read more. Listen Below