First is a post I mention about Walt Disney. Great read and told in a story fashion. Check it out. Next is news from AOL that got me thinking about localization and verticalization and your opportunity. With a new niche trade media initiative, AOL is aiming for an enterprise version of what occurs through Facebook sharing across the web. The firm today launched AOL Energy, the first of three planned industry-specific sites, and wants readers to connect their LinkedIn accounts to the site. I think now is the time to really get in and get to work. Take your marketing to the next level, define a vertical market and go after it. Next we talk about Bing and how it's integrating Facebook. This is something we will watch closely and will see how it unfolds. Just another reason to have some form of social media plan in place. Microsoft's search engine is about to tie its search results to the Facebook social graph in a move that will come as a blow to Google and its +1 initiative. Where Bing will be able to take existing "likes" from friends and integrate them into search, Google +1 has to be added from within search results before someone even clicks on a page. Google's biggest rivals are teaming up to try and make the Mountain View giant irrelevant in the future of social search. Finally this story on how the KLOUT score is showing up on resume's. Kind of lame if you ask me but we talk about that a little bit. A doting Twitter following now comes with perks, thanks to Klout, a website that analyzes and rates the influence of tweeters. The site tallies 35 variables, including retweets, responses, Facebook likes, and click-throughs to produce an influence score. (Incidentally, no one but Justin Bieber has hit 100, the top score.) That's all for today. Listen Below