Are You Important to Your Target Market? Last Chance to Prove It
Podcast:Defining New Media
By: scottscanlon
Published:September 2nd, 2010
Duration:14:36
Channels:Business, Management & Marketing, Technology, Tech News
Are you seeing the same thing I am? This communication fatique... this annoyance of technology and the amount of messages, phone calls, social updates, and email. This is going to one of two ways. First people will tend to opt out more or technology will be developed to deal with this issue. Has google tipped it's hand at it's future with Google.me by the release of its priority inbox feature for Gmail? My main question in this podcast is for you. Is your communications with your target market in thier important folder? From social to email is the value of what you are sending them put into the important file or placed in the trash? Yes this is 101 in permission marketing but now technology is getting to the point where this is handling this for you. I also mention a great story from Forrester on Google Vs Facebook. When your social network, your email, your phone, your searches are all tailored to your likes, what you care about, what you actually spend time with--what does that mean for you and your marketing? Listen Below
Defining New Media
Your daily brief for Tips, Tools, Advice, and Secrets in Marketing and Advertising. We cover mobile marketing, digital marketing, social media, online engagement, and the future of new media.
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