http://play.callisto.fm/podcasts/by/scottscanlon/ The latest ten episodes in Podcasts by scottscanlon 60 Wed, 01 Jun 2011 13:44:41 EST en-us http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Psychological-Meaning-of-Customer-Complaints-and-Small-Steps-to-Engagement/ We go in deep into a post I saw at MarketingProfs on solving customer complaints. Something the author Guy Winch said really caught my attention: As a psychologist who also has a private practice, I was always struck by how often patients would discuss consumer complaints, how frustrating they found them, and how helpless they felt about tackling them. I would often coach them through it (when the issue/complaint was meaningful enough-I give several examples of this in my book) and was always amazed at the impact getting the matter resolved had on their self-esteem, mood, and mental health. More here. Next we talk about how this post on 5 small steps journalists can take to build a bigger, more engaged audience can help in business marketing as well. We talk often about being a creator and thinking of yourself as a media company. Well this post is perfect for that. Traffic on news sites isn't just about page views and unique visits; it's about people. To build an audience, you have to engage with your site's users and develop strategies to help you maintain your current audience and attract new audiences, by giving them reasons to keep coming back. More here. We also talk about how Twitter is adding a Follow Button. Listen Below Wed, 01 Jun 2011 13:44:41 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Psychological-Meaning-of-Customer-Complaints-and-Small-Steps-to-Engagement/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/What-Gigolos-Can-Tell-You-About-Your-Target-Market/ This weekend I was watching 5 or 6 episodes of a Showtime reality TV show Gigolos. In one of the episodes I was struck by something that I think will open up insight into your target market. We talk about that today. Next we cover a study about how your memories might not be  your memories or 'false experience effect': A new study published in the Journal of Consumer Research reveals that not only do vivid ads give us false memories related to what we're shown in marketing images, but we are remarkably confident that those memories are true. Long after you watch a commercial picturing a happy family enjoying Nestle cookies around a fire, or laughing on a beach, you may begin to remember those events not as ads, but as real memories of your life. Read more. Listen Below Tue, 31 May 2011 16:23:11 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/What-Gigolos-Can-Tell-You-About-Your-Target-Market/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Are-You-Ignoring-Your-Biggest-Marketing-Opportunity/ Today in addition to covering a couple of stories we talk about marketing opportunities. What got me thinking about this was in our efforts for us to internally create a digital marketing plan we ignored the most obvious choice for engagement. It wasn't because we didn't know better, I believe it was because it was hard. Today we talk a little more about that. LinkedIn showed off a new addition to its Lab site today called the LinkedIn Connection Timeline. It's a very fun way to remember people you used to work with throughout the years - and see where they are now. Built internally by LinkedIn's Gordon Koo, the visualization does a good job illustrating the tip of the iceberg of what structured, social data can provide when accessed programmatically For answers to those questions and more, USA TODAY recently paid a visit to Emily White, Facebook's director of Local, who works with businesses on Facebook tools. White was interviewed in a conference room at Facebook headquarters here, where her shiny Apple MacBook laptop was adorned with a "Like Us on Facebook" sticker that the company gives to businesses. Read more here. Now is the time to be creating and changing your web properties for the mobile user experience. Starting with your own email marketing or website is likely the lowest hanging fruit, but never skip strategy. Good post on email. Listen Below Sun, 29 May 2011 16:49:44 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Are-You-Ignoring-Your-Biggest-Marketing-Opportunity/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Paypal-Competition-BillGuard-Facebook-Music-and-2-Important-Words-in-Marketing/ Wells Fargo (NYSE: WFC), Bank of America Corp. (NYSE: BAC) and J.P. Morgan Chase 8 Co. (NYSE: JMP) are launching a service Wednesday that will let people send money to one another from checking accounts using e-mail addresses or cell phone numbers, the Wall Street Journal reports. Read more here. Also we talk about a great effective tagline over at BillGuard.com. "Antivirus for your Bills" Facebook has partnered with Spotify on a music-streaming service that could be launched in as little as two weeks, sources close to the deal have told Forbes. Read more here. From there we talk about 2 important words in advertising... Listen Below Fri, 27 May 2011 17:09:51 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Paypal-Competition-BillGuard-Facebook-Music-and-2-Important-Words-in-Marketing/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Financial-Woes-of-Consumers-and-Best-Resource-for-Local-Business/ First I have share this amazing picture of the devastation in Joplin. Thoughts go out to all in the area and all who are dealing with the aftermath. The consumers you depend on to buy your products and services are in an extremely fragile economic state, with almost half saying they probably couldn't come up with $2,000 in 30 days. More here. Facebook's valuation isn't the only thing that's obscene about the social network: A survey has also found a lot of Facebook walls contain profanity. More here. Search is still tops for finding online businesses, but consumers are relying on real-life recommendations from their friends to actually get them in the door-not on social media. More here. Google Inc. is expected to disclose details about how consumers will be able to make store purchases, redeem coupons, and get loyalty points by waving smartphones in front of a small reader at the checkout counter, said people familiar with the matter. More here. Listen Below Thu, 26 May 2011 14:13:43 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Financial-Woes-of-Consumers-and-Best-Resource-for-Local-Business/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Tablets-in-the-Retail-Enviroment-and-2-Lawsuits-Worth-Mentioning/ Mobile payments startup Square is announcing big numbers today-500,000 Square card readers shipped, 1 million Square transactions in May, and the startup is now processing $3 million in mobile payments per day. Clearly the company is on a roll in terms of traction and usage. And CEO Jack Dorsey is also revealing the next generation of Square. And Square is about to get a whole lot more disruptive. Read more. Then we cover something we don't usually talk about and that is lawsuits. Two worth mentioning is an update on the Lodsys vs App Devs. Here is Apple's response. Next is a class action lawsuit claiming that AT8T is overcharging people on data usage. Also, a Twitter feature update. Listen Below Tue, 24 May 2011 15:40:57 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Tablets-in-the-Retail-Enviroment-and-2-Lawsuits-Worth-Mentioning/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Keep-These-Words-Off-Your-Profile-Facebook-Photo-Tips-and-Changing-Your-Point-of-View/ Today we highlight a few good posts out there on the interwebs. First up is a post on Twitter, next up is a post on Facebook, and finally we cover some great advice from the founder of Amazon. First is the 8 words that shouldn't be on your Twitter Bio: I checked out a lot of Twitter bios when I was looking for a LinkedIn expert to help with a potential blog post. I didn't find an expert. I did find a lot of awful Twitter bios, though. Capturing the essence of your business in 160 characters is tough.  (It's also tough to know how many people are actually reading or responding to your tweets.) Next we talk expand on a great post on optimizing Facebook pictures: Are you using photos to enhance your Facebook page? If not, you may be missing a key opportunity. Cameras are everywhere these days. This access to photography, coupled with the rise of social media, means that not only can everyone shoot photos, but they can also share them with a lot of people. And I mention a quote from Jeff Bezos that can be found here. And our thought on that is very different. We think we make money when we help customers make purchase decisions. And that's different. It's point of view. Listen Below Mon, 23 May 2011 18:16:11 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Keep-These-Words-Off-Your-Profile-Facebook-Photo-Tips-and-Changing-Your-Point-of-View/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/SmartyTags-QR-Responsibility-of-Aggregation-and-Nimble-CRM/ A great tool for QR codes is http://smartytags.com/. It allows tracking and campaigns, and has a free version for you to test out. Also I suggest if your looking for a social CRM you take a look at Nimble - http://www.nimble.com/ Then we talk about the responsibility of being a aggregator or curator. Great post by Christopher Penn on... http://www.christopherspenn.com/2011/05/the-dangers-of-aggregation-and-curation/ Listen Below Fri, 20 May 2011 17:55:43 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/SmartyTags-QR-Responsibility-of-Aggregation-and-Nimble-CRM/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Localization-and-Verticlization-Bing-and-Facebook-and-Klout-on-Resumes/ First is a post I mention about Walt Disney. Great read and told in a story fashion. Check it out. Next is news from AOL that got me thinking about localization and verticalization and your opportunity. With a new niche trade media initiative, AOL is aiming for an enterprise version of what occurs through Facebook sharing across the web. The firm today launched AOL Energy, the first of three planned industry-specific sites, and wants readers to connect their LinkedIn accounts to the site. I think now is the time to really get in and get to work. Take your marketing to the next level, define a vertical market and go after it. Next we talk about Bing and how it's integrating Facebook. This is something we will watch closely and will see how it unfolds. Just another reason to have some form of social media plan in place. Microsoft's search engine is about to tie its search results to the Facebook social graph in a move that will come as a blow to Google and its +1 initiative. Where Bing will be able to take existing "likes" from friends and integrate them into search, Google +1 has to be added from within search results before someone even clicks on a page. Google's biggest rivals are teaming up to try and make the Mountain View giant irrelevant in the future of social search. Finally this story on how the KLOUT score is showing up on resume's. Kind of lame if you ask me but we talk about that a little bit. A doting Twitter following now comes with perks, thanks to Klout, a website that analyzes and rates the influence of tweeters. The site tallies 35 variables, including retweets, responses, Facebook likes, and click-throughs to produce an influence score. (Incidentally, no one but Justin Bieber has hit 100, the top score.) That's all for today. Listen Below Thu, 19 May 2011 13:46:07 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Localization-and-Verticlization-Bing-and-Facebook-and-Klout-on-Resumes/ http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Where-Weve-Been-Its-the-How-ReadStream-and-Likester/ After news leaked that several Apple app developers had been threatenedwith a patent infringement suit for technology commonly used in in-app payment processes, the company in question - Lodsys - is explaining its side via a new blog. Last week, the Columbia School of Journalism released "The Story so Far" (PDF here). For news zealots, this is tantamount to the Vatican publishing a sex manual. Still, this work is one of the best reports ever written on the state of modern journalism. Its authors, Bill Grueskin, Ava Seave and Lucas Graves, detail the effects of 15 years of making news available for free on the internet, and the consequences of unbundling news into morsels that lose their value in the social media whirlwind.  In this 143 pages paper, no complaints, no whining: just facts and insightful analysis of the current state of digital media. An absolute must-read. In a recent Harvard Business Review article titled Google, Don't Choose Micromanagement, author Nilofer Merchant uses Google as an example to illustrate a broader point about open information flow that drives innovation, which in turn drives performance. Then we talk briefly about 2 apps I've been testing. The first is ReadStream a Twitter news tool and LikeSter that tells you what is liked on Facebook. Listen Below Tue, 17 May 2011 13:43:41 EST http://play.callisto.fm/podcasts/by/scottscanlon/in/Defining-New-Media/episode/Where-Weve-Been-Its-the-How-ReadStream-and-Likester/